As every year the Spanish League appears as one of most exciting of the planet soccer. On the verge of raising to the curtain of a new season with the first party of league between the Athletic Club of Bilbao and the FC Barcelona, in ComunicAlicante we have wanted to remember five announcements of soccer that marked a time.

Soccer and publicity have gone of the hand practically from the creation of the sport king. When the world of the publicity, marketing and the communication realized power of soccer, the subject was unstoppable. Before they were only billboards with soccer players or publicity in stages, but this gave to passage to t-shirts filled with logo of brands as well as players dressing different sport companies. Modern soccer was born.

Which was the following objective of the publicity? The great companies bet to join to the maximum I number of stars possible in filmed announcements of soccer in recondite places. They entrusted it everything in the eccentric thing and the spectacle. That yes, in each announcement of soccer rolled by Nike, you will notice the seal of the North American brand.

Announcements of time soccer

Brazil in the airport (1998)

Nike was sent to by all and put legs above an airport so that the Brazilian selection of jovencísimo Ronaldo was amused before the delay of an airplane. All samba, the announcement rescued one of the mythical songs of Brazilian music.

In addition to counting in list with great Brazilian stars, Nike allowed the luxury to present to which later she would be one of the most habitual faces of its announcements, I dial it Eric Cantona.

Portugal-Brazil, Olé (2004)

Then Real Madrid the Figo and Ronaldo served as teloneros to the great star of the moment, Gaucho Ronaldinho, for this announcement of presentation of the new t-shirts of Nike for Eurocopa 2004.

A motto of street soccer and the humiliation as it is the “Olé” was repeated time and time again in this race by the vomitorios of the stage. Finally, the referee was satiated with the “mess” and take drastic measure.

Second appearance of Eric Cantona in an announcement that according to the version also counted on Totti or goes Nistelrooy of guests.

Jose + 10 (2006)

This time the one was Adidas that gained the game to Nike with a shining announcement by the exposition and the putting in scene. Jose, a boy who was in a earth field playing with his friend, gets dressed captains to only choose the best possible equipment with players who dressed Adidas.

This announcement of soccer, in that the new t-shirts for the World-wide one of Germany 2006 appeared, had of guests of honor to Beckenbauer and Platini, historical players who returned to get dressed short thanks to the technological possibilities.

All we wanted to be Jose that one summer.

The Cage (2002)

Nike returned to put the check in white on the table and reunited to his more famous stars in a lost boat with a cage and two goals, equipment of 3 against 3 and everything by the pleasure of an Eric Cantoná who put the rules.

The announcement left track by the star constellation of soccer that met and by the eccentric thing of the match: locked up in the cage and to see who survived the whims of Cantoná. Pure street soccer to the rate of Elvis Presley.

The duel of the west (2003)

Pepsi strained in the announcements of soccer with a duel to the purest John Wayne style but between the Manchester United and the Real Madrid, that later would be moderate in the Champions League. In addition, in the heat of machine of rumors of the possible signing of David Beckham by the targets, who would end up itself confirming that same summer.

In order to finish, the cameo of Rivaldo that certainly cost a few million, then player of Milan, as fugitive of the wild west.

If there is soccer is Mahou (2005)

Luque, Joaquin, Towers, Squares and Deck carried out this concise announcement in which Mahou put the drink and they the challenge. They faced any rival who was in a field of futsal to two goals. Waitresses, street cleaners and, even, stewardesses who happened that way.

There is no doubt that badly they did not go it. To take to the maximum explaining mythical “the one that loses payments the beers”.

The entrance Announcements of soccer that marked time appears first in Alicante Communication.

Many places of the planet continue being dangerous to exert the media. Corners from which to transfer information of first hand for the rest of the world has become a risk office. Totalitarian governments who try to avoid the exit of information, terrorist groups that they see in the reporters external enemies, armed bands, delinquency… A countless number of situations that do not do more than, year after year, to increase the lists of assassinated journalists.

The last case has happened in one of the hottest points of the world for the journalists: Mexico. The last one of the assassinated journalists, a publisher of the head the Graph of called Xalapa Jorge Ruiz, is in fact the third journalist assassinated in less than one week. Ninth, only in Mexico, in which it goes of year.

Jorge Ruiz is one of the paradigmaticest cases of assassinated journalists. A person who, to inform on sensible cases, had received death threats. Threats that, before the final event, had been translated in attacks. And before that, incomprehensibly, the which had preventive measures established by the own Local Office of the public prosecutor had not been applied, that admitted that the reporter must have counted with escort.

The case of Mexico is especially delicate for the press. Mainly, because it is a country that, unlike the other territories of the world where the office supposes a danger, one is not in state military. He is habitual to not as much know the news assassinated journalists in countries that live armed conflicts, but in territories that live supposedly in stable democracies.

During 2018, according to the data compiled and published by the Federation the International of Journalists, 94 journalists (or used of mass media) were assassinated. Mexico was the second in the list with 11 cases, after the 16 of Afghanistan, and surpassing to Yemen, Syria and India.

A work for brave

Kapuscinski, one of the great lights of the journalistic profession, shelp that to be journalist it is necessary to be good person. It is certain or no, in 2019 the certainty is that, in certain territories, yes it is necessary to be brave. And with an increasing danger: the data takes increasing several consecutive years, and not only in territories military.

The armed local groups have become the main enemies of the freedom of press. They try to prevent that beyond its scope of action its criminal activity is known, and since they have demonstrated they do not have problems in ending the life of informers. Altogether, more than 1,300 fatal crimes against journalists from 1993, which has taken to the international organisms to move card to end this problem.

Observatory of assassinated journalists

UNESCO the past created at the end of year the 2018 Observatory of assassinated journalists by means of whom it makes a pursuit of the adopted measures to punish the crimes against the mass media professionals. As much local reporters in zones of danger, as the assassinated ones recently in Mexico, the foreign correspondents informing from territories in war, are exhibited to an inherent danger to the exercise of their profession.

The entrance assassinated Journalists: when to exert the profession it is a risk appears first in Alicante Communication.

The public recognition and of the mass media that our clients obtain is a great satisfaction for the work party that composes ComunicAlicante. For Extension the East in this case, it supposes an opportunity to emphasize his value as well as the work that realises. Something that becomes noticiable fact and that it extends to the economic scope, geographic and enterprise in that it operates Extension the East.

In the today post, we want to tell you to the case of corporative communication with Extension the East. The grouping became the news by the exposition of an intelligent park of more 170,000 meters in the locality of Alicante of Benidorm. A new project designed under the parameters of the sustainability, efficiency and functionality. An authentic green lung that will add parks and gardens within the urbanizations and hotel complexes that are built.

The project of Extension the East totally is oriented to the idea of intelligent space, “that one that is designed of coherent form with a global strategy”, affirms the promoters. The plan of the intelligent park is “faithful to the philosophy characteristic of the urban model of Benidorm, internationally recognized, and of another side, to the new policy of sustainable and intelligent urban development”.

ComunicAlicante began its work with the compilation of information, available material and declarations to successfully obtain all the data and to send the news by means of the service of cabinet of press and mass media to the agenda and data base, where is an ample list of journalists who would receive the note of press accompanied by images for the own elaboration of the news.

To work with clients as Extension the East who bet by the philosophy of “intelligent city” and the respect and balance by the environment is a pleasure for ComunicAlicante.

Thus they picked up different mass media the news sent by ComunicAlicante:

• ABC: “Extension the East” reserves 170,000 meters squared for a great intelligent park in Benidorm
• Alicante Press: It widens the East: 170.000 metros2 for an intelligent park
• CB the News: 170,000 meters squared for a “intelligent park” in Benidorm
• The Local present time: Extension the East reserves 170,000 meters squared for a great intelligent park in the city
• Alicante Place: Extension the East reserves 170,000 meters squared for an intelligent park in Benidorm
• The news of Spain: “Extension the East” reserves 170,000 meters squared for a great intelligent park in Benidorm
• Economy 3: Extension the East reserves 17 hectares for a great intelligent park in Benidorm
• Daily Information: Ensache Levante will have an intelligent park of 170,000 meters in Benidorm
• La Vanguardia: The sector of Extension the East will have an intelligent park of 170,000 m2
• Benidorm Live: Plan ‘Widens the East’ Benidorm 
• Canfali: “Extension the East” reserves 170,000 meters squared for a great intelligent park in Benidorm

The entrance the intelligent park of Benidorm de Ensanche the East, in means appears first in Alicante Communication.

For ComunicAlicante it is a pride that one of our clients is recognized publicly, still more if this recognition one talks about to the communicative impact and it comes from the international scope. The enterprise information is a noticiable value that serves to the companions journalists as different means the opportunity to count events of relevance in concrete sectors, as it is the case of SELMA Millenary Olive Oil and products gourmet, as well as in several geographic zones.

In this case, the granted prize to SELMA transfers the Spanish borders reaching to the Chamber of Commerce of Parma, (Italy) that has awarded to the oil SELMA as the Best Packaging. The city located in Emilia Romagna is one of the gastronomical capitals of the Old Continent and place where is the European agency for food safety. This prize is a recognition to its work and bets by an elegant design and “a communicative impact” in charge of Mónica Armani, ordered to realise ‘packaging’ and of the design of the image name brand. The jury emphasizes the “communicative impact of the design of the container, packaging and image of the label”.

This award is united to already received previously, the gold medal of the prizes Mosque to the best oil of Oliva Virgen Extra of the Iberian Peninsula and the Elio Berhanyer prize as the best design of bottle and dress of AOVE in Spain and Portugal. SELMA Millenary Olive Oil continues growing from its launching the market, arriving at restaurants and exclusive stores not only in Spain, if not in countries as France, Portugal, Switzerland and Germany.

With the confidence of SELMA Millenary Olive Oil as agency of communication and cabinet of press, the equipment of ComunicAlicante put hands to builds them to compile information on the noticiable fact, as well as declarations of the jury of the participants in the delivery of prizes. With collected and the written up news, everything through service of shipment of press notes was sent to journalists and mass media of our ample data base, accompanied by a folder with diverse formats and images for the own elaboration by the news.

Thus they picked up means the news:

• ABC: Italy recognizes the design of the SELMA Olive Oil oil with the prize “Better packaging and communicative impact”
• Alicante Press: Italy recognizes the design of the SELMA Olive Oil oil
• CB the News: Italy recognizes the design of the SELMA Olive Oil oil with the prize “Better packaging and communicative impact”
• El Mundo: Italy recognizes the design of SELMA Olive Oil with the prize “Better packaging and communicative impact”
• Alicante Place: Italy recognizes the design of the oil of Alicante Selma with the prize “Better packaging”
• Another Magazine: Italy recognizes the design of the SELMA Olive Oil oil with the prize “Better packaging and communicative impact”
• Economy 3: Italy recognizes the design of the SELMA Olive Oil oil with the prize “Better packaging”
• Daily Information: Italy recognizes the design of the SELMA Olive Oil oil

The Italy entrance awards to SELMA Olive Oil by its “communicative impact” appears first in Alicante Communication.

The companies do not try to construct their own systems of network: they contract a company of telecommunications; they do not try to extract wood and charcoals of the forests to make his own ball-point pens: they count on suppliers of office material. Nevertheless, intangible of the strategic value that it contributes the communication causes that, sometimes, the companies try to do the work by themselves, without contracting specialists or externalizar the workings with a communication agency.

To speak is not to communicate. To count things is not to communicate. So that the communication of a company is effective and serves to an intention must take place of a technical and professional way, so to have people who dominate this field is basic.

Five things that your agency of communication can (and it must) do by you

To have specialists in the different scopes in which your company operates is the best one (and practically the unique one) forms to guarantee a work done of appropriate way. And, by all means, in the scope of the communication, to assume a part of the work that cannot be loaded of internal way.

1. Strategic thinking

In the communication, as in so many other fields, the thought in the medium and long term is tremendously important. The comunicativas actions, except for cases of campaigns with great investments behind or that reaches an out of proportion viralidad, hardly will reach a great impact of immediate way. The key is in the sum of many small actions: to communicate is to raise a construction, and each brick is important.

2. Mutual learning

Like you are not expert in communication, your agency of communication possibly does not control the specialization field to which your company is dedicated. That it exists certain complicity and good bidirectional syntony is basic so that both parts can assume for himself part of the language of the other, which will repel in a direct benefit for the common project.

3. Consultancy

In order to know what solutions it is necessary to apply, in the first place it is necessary to realise an analysis that determines which are the needs. The consultancy is inherent to the services of a communication agency: to evaluate the starting point, the suitable goal and the best routes to reach it. Or as part of the strategy or an independent service of consultant's office.

4. To lower to the mud

Everything is not strategic thinking, wise people advice nor expert manifestations of professional criterion. To also communicate is to roll up, to key and to sweat when it is required. To publish in the day to day of social networks, to write up press notes, to contact with knowledge, mass media to respond before reputation crisis… Pure production and lasts, tangible material.

5. To impel a business

When the companies call to agencies of communication and these they ask which is the objective of the actions that are going to be realised the answer is always the same: to sell more. It is by more direct and aggressive ways, or by largoplacistas, subtle and patient footpaths, the communication is not but a tool so that any company gives a step forward, covers a lagoon that was unheeded to date and, really, sells more better and.

The entrance How to impel a business with the help of the communication it appears first in Alicante Communication.

SEOPlus 2019, the greater event of positioning in the finder of Google, returns to Alicante by fifth consecutive year. The event, organized by agency of Alicante Webpositer and Team Platino, returns to be celebrated in the Paraninfo of the University of Alicante. The appointment or is an inescapable date as much for professionals who dedicate e-commerce or to marketing digital as for the enthusiastic ones and interested in SEO.

In this occasion, the congress will grant to the woman the great protagonism, placing to five rapporteurs that will conform a spectacular list of guests. To this group, twelve specialistic women of the equipment of Social Average will be united, who will be in charge to relay by means of social networks the event in direct.

The event SEOPlus 2019 is the news because it consolidates to the capital of the Costa Blanca as reference of the SEO to European level, in addition to reuniting next the 26 of July in the Paraninfo of the University of Alicante to more 1,000 credited actual assistants and the forecast of more than 2,000 connections by streaming. Secured objective: to reunite in a same event to all the professional community of the sector in Spain and to share a little more what it was used to see in this type of congresses.

Once again, the equipment of SEOPlus has returned to trust as agency of communication and cabinet of press for its event ComunicAlicante. So, with the eye put in the news, our equipment was put to work. It was the moment for collecting data of previous editions, information on the rapporteurs and declarations of the organizing equipment. Once collection the information and written up the news, was sent through service of shipment of press notes to mass media to journalists who we have in our ample data base. Accompanied by the negotiation and offer of approaches for the accomplishment of own subjects and cover of the event. The result can be seen next: 

• Daily Information: ‘The congress on positioning in Google SEOPlus will give more protagonism to the woman’
• CB the News: ‘The greater event on positioning in Google of Spain will give protagonism to the paper of the woman in the sector’
• Alicante Place: ‘It returns Seoplus: the greater event on Google of Spain will give protagonism to the woman’
• Alicante Press: ‘SEOPlus will give protagonism to the paper of the woman in the sector’
• CLOSE-WOVEN PART OF A FISHING NET: ‘SEOPLUS, the greater event on positioning in Google of Spain arrive Alicante’
• ABC: ‘The greater event on positioning in Google of Spain will give protagonism to the paper of the woman in the sector’
• The Mediterranean Press: ‘The greater event on positioning in Google of Spain will give protagonism to the paper of the woman in the sector’
• El Mundo: ‘The positioning Web and the paper of the woman’
• Economy 3: ‘Alicante returns to welcome SEOPLUS, the greater national event of Google positioning’
• Newspaper of Alicante: ‘The greater event on positioning in Google of Spain will give protagonism to the paper of the woman in the sector’

Chronicle, summary and photo gallery of the event SEOPlus 2019 in main means:

• Daily Information (Chronic): Experts indicate to the positioning Web as key for the impulse of digital businesses
• Alicante Place (Chronic): Seoplus 2019: Surprising communications and center beyond the SEO, in users, clients and competitors
• Alicante Place (Photo gallery): Seoplus 2019 in the Paraninfo of the UA (Photos: PEPE OLIVE)
• Economy 3 Entrevista Alyona Dvornikova: Alyona Dvornikova: “Everything is SEO. If you do not position yourself, it is as if you did not exist”
• Blanca Noticias coast (Chronic): Seoplus 2019: Alicante, epicenter of the positioning Web
• Alicante Place Interviews: “Women do not need giving the callus in SEO, lack who we are in situations of public visibility”

The entrance SEOPlus 2019, the greater event on positioning in Google of Spain appears first in Alicante Communication.

Spain, by its tourist and sunny character, usually is related to the summer and, by extension, to classic products of this season. The ice cream announcements are more than mere commercial product communications: they are the signal that the time arrives from vacation, to rest and to enjoy the free time next to a flavorful ice cream. The ice cream announcements know it, and take advantage of their high capacity to hit in the people with very pegadizos hooks. How to forget most outstanding?

Frozen for all!

The doubtful acting dowries of soccer superequipped Andrés Iniesta became one of the main reclamations of the Kalise ice creams. The soccer player of La Mancha pronounced a phrase that in the end would happen to the imaginary group, being I graze of memes, the well-meaning adaptations and the jokes much more there of own ice creams: Kalise for all!

Savoring the good thing of life

The historical Miko ice-cream dealer was the one who sent one of the remembered ice cream announcements more. With simple and pegadizo jingle, some young sang “Miko for you, Miko for me” as pistol shot from exit to the summer, also giving passage to one decade of the 90 that, by those dates, began to show itself.

Summer with the language was

A product of the typology of ice creams is, without a doubt, the creative dream of an advertising one: the possibilities are infinite, it is a product that are consumed in an informal atmosphere and generally little restricted and the comunicativas possibilities are almost limitless. Avidesa, Valencian refrigerator that it now changed of proprietors and - under another name is the main ice cream manufacturer by vol. of Spain, dared in the 90 with a suggestive and conceptual spot, playing in the limit of the adult and creating a necessity between its potential clients.

The fine irony of Alicante

With a tone more comedian, another one of the remembered ice cream announcements more was spot ‘the homemade’ Alacant Ice cream. The province of Alicante is, among other things, famous by its ice creams, and with a more humorous line, in just half minute the announcement was able to emphasize the artisan character of local ice creams and to present to the company of an funny, familiar and self-assured way.

Personal and intransferable ice cream

To ask to him a person to prove its ice cream can get to generate a great tension. The heat, the thirst and the desire to enjoy a good ice cream are satisfied with an individual and deprived way, reason why to share ice creams is within reach of some complex levels of generosity to find. That line observed Magnum, nowadays one of the brands of ice creams more known in Spain, during its landing in the national market. Mine, only mine.

The birth of a frozen star

Jingle pegadizo is practically guarantee of success in a spot. Frigo therefore thought it and thus it executed it with the announcement of one of his products stars, sent decades ago and still today it presents in the kiosks of all Spain: the Calippo. This hypnotic song popularized the ice cream and it helped him to become not only one of most famous of the summer choking the heat, but also a song installed in the memory of million children.

Playing with the moral limits

Another one of the most illustrious ice creams of every summer, the Tropical Pirulo of Miko, returned to remove end to the most sensual and sensorial facet from ice creams to announce its mixture of flavors. With a bold message - perhaps complicated to talk back in 2019 by possible susceptibilities, a boy exerted of beach ambassador of the delights of the Pirulo.

Ice creams with flavor to sensations

Strawberry, hemstitches, chocolate or cream is classic flavors, but an ice cream can take to you much more there. The ice cream not only is a tool to refresh: he is a little while intimate and private, an evasion of the world, but also a bond and a possible nexus between two people.

The entrance ice cream Announcements in television: the most mythical spots of the summer appear first in Alicante Communication.

For ComunicAlicante it is a great satisfaction to see how our clients obtain a public recognition through mass media. This success we felt it as own and an excellent way of which its work is valued, granting to him the importance that deserves to the communication and enterprise information.

In the case of today we want to tell through blog the case you of corporative communication of ULab Ideas Meeting Point. Coworking of the center of Alicante was the news to offer the first labor practices to American students arrived from different universities. To attract companies, entrepreneurs and workers of any sector and any part of the world is one of the priorities of ULab.

With the center put in the news, ComunicAlicante put hands to the work. It was the moment for compiling information, for making interviews to the members of the equipment of ULab and to program CIEE, ordered manage the stay of the students. Finally, the news through service of cabinet of press and mass media was sent to journalists who we have in our data base.

From ComunicAlicante, cabinet of press and agency of communication specialized in the relation with means, is an honor to work with ULab, a company with the philosophy of ideas, emprendedurismo and coworking between different labor sectors.

Thus they picked up mass media the news:

• Daily Information: American college students realise practices in ULab
• CB the News: College students of the United States choose ULab to form
• Alicante Place: College students of the USA realise practices in the companies of coworking of Alicante ULab
• Alicante Press: College students of the USA choose companies located in ULab for their practices
• CLOSE-WOVEN PART OF A FISHING NET: North American students choose ULab for their professional development
• ABC: College students of the USA choose to companies located in ULab to realise their labor practices
• The Mediterranean Press: College students of the USA choose to companies located in ULab to realise their labor practices

The entrance the international program of American students of ULab, in the press appears first in Alicante Communication.

When we spoke of which already it has arrived the summer is because the moment has arrived for looking for your fresher corner and for tasting the books that you have been kept “for vacation”. Vacation that seems that never they arrive, but already are here. In order to disconnect of the day to day, to learn or simply to entertain to us, the reading has often saved to us to fall in the boredom.

In the post of today of ComunicAlicante we want that you feel as yours the sport media, now the seasons of almost all the sports have finished and seems that lacking that extra of “competitiveness” in means, to read chronicles, news articles and to our favorite columnist. We recommended 5 books to you of sport journalism so that you read during the summer. A sport journalism that is in the heat of forms “to day of today”, that Miguel Gutiérrez would say (the Notebook of goes Gaal).

Recommendations to discover the life of a sport journalist or how a great work of bibliography and sources turns a few bad signings into soccer in a literary work of art. Here our five of today go.

The dream of my sleeplessness (Antoni Daimiel)

Few voices more authorized to speak of the NBA in Spain. Antoni Daimiel mentions every night with the teleespectadores become fond of to the league of more spectacular basketball of the planet, one long race that decided to gather it in this unit. In ‘the dream of my sleeplessness’ anecdotes are connected and testimonies that Daimiel has been compiling in more than 15 years than take covering the NBA for Spain. From Chicago Bulls to the Lakers de Phil Jackson, a book for which knows that “to sleep it is of cowards”.

It seemed a good signing (Miguel Gutiérrez)

How much it spent really Joan Gaspart in signings after the sale of Figo to Real Madrid?  Miguel Gutiérrez “strip of portfolio and quarry” to compile the “illustrious fiascos of Spanish soccer”, always with one nourished source of declarations, the news and opinions of journalists who honored each signing. Unforgettable anecdotes that compile ‘It seemed a good signing’, pages where it has already been for history ‘I prefer to Saviola before to Zidane’. If Zidane seemed to you a good signing, to read this book to you will seem to you the hiring of the century.

11 cities: Trips of a sport journalist (Axel Torres)

The passion of the sport media and the passion to travel it leaves ‘11 cities: trips of a sport journalist’. The story of how an adolescent Axel Torres appears in the radio to speak of the international rivals of the FC Barcelona or how first Eurocopa in Lisbon lives his. A trip by histories of the sport media that any student or journalist does not have to lose themselves, is learned here and it is enjoyed at the same time. That yes, with basic soccer, “does not matter where it practices”.

Good night and warm greetings (Vicente Ferrer)

Vicente Ferrer is the author of this “exciting and documented” biography of which he was owner and gentleman of so many nights of radio, José María García. In ‘Good night and warm greetings’, you will find the history of a “unique journalist” who took the sport to the bed, to treat subjects of which others would not dare to raise the voice and to leave an authentic legacy to the sport media in the radio. Journalist, listener, fan to the sport a book that you cannot be lost.

Histories of Calcium: A chronicle of Italy through soccer (Enric González)

As correspondent in Rome sent by the newspaper ‘El País’, Enric González sent to every Sunday a titled column ‘Histories of Calcium’, as he ended up calling to this text compilation turned into book in 2003. Under the premise of which soccer and Italy go of the hand, this article selection is pure journalism, Italian, political society and a warning than it would come next for Calcium: empty stages, violence and scandals.

The entrance Five books of sport journalism to read in summer appears first in Alicante Communication.

In these dates, the majority of the companies already begins to work of little habitual way. Reduced schedules, groups decreased by vacation, suppliers that do not give provision during weeks, clients who do not respond post office… One season in which many things are stopped. But the communication in summer cannot pause: it is a vehicle for, indeed, avoiding that the stoppage pass invoices.

The communication in summer is, if it fits, more important that during the rest of the year. It is possible that the hearing so is not focused as in other stages of the course, that the reach of our actions is smaller, but it will help us to reach different objectives: we will give image of continuous activity, we will maintain the pulse with our competition and we will even be able to catch to a less habitual public during the year.

Five tips to maintain the communication in summer

We know that to maintain the communicative activity it is fundamental during the months of summer. How we can do it? Here some advice who we applied in our daily activity as agency of communication and marketing:

He takes advantage of the seasonality

Like the restaurants serve more frozen and salads, and the televisions emit replacements of old series and films of thematic summery, the communication of a company in summer can also turn around everything what the summer offers. To adapt the tone and the contents to a slighter and fresh approach can be good idea so that is to the other side, possibly of vacation, does not disconnect and it looks for other things. Touching the subjects of the summer, and offering questions not only tinned, everything it will go better.

Proving stand

Since much people lower the guard during the summer, she can be a good moment to innovate a little. To prove new things, to try that extravagance that enchants but with to us that we did not dare until now, to throw of memes… The summer is the perfect laboratory to beat what changes can accompany to us as of September and which are better to leave in a fleeting love of summer.

It looks for the maximum interaction

The reach of our actions will be smaller, but the users who receive to us from their screens have another predisposition. Who use the social networks during the summer, in their majority, do it by leisure, not by work. That prism can be ideal search actions that generate interaction, to make contributor the followers of our profiles of which it is not only work, work and work: drawings, surveys, debates… If we were able to bring about reactions in the people, they will remember to us more easily in the future.

It plans in advance

No of the many opportunities that can arise to maintain active the communication in summer is going to fall of the sky nor is going to arrive by chance. A good planning is the base of a good work, reason why to fish in the scrambled river that supposes the summery weeks it is necessary to anticipate scenes, to think and to plan the best actions for every moment. If the options more are reduced, it is necessary that our firings are more necessary.

Taking advantage

It is possible that good part of your competition is more inactive during the summer period. The communication in summer can suppose a double effort if it leaves from the equipment it goes away of vacation or it works less hours of the normal thing, but indeed for that reason if we are able to maintain the rate we can be anticipated to the others in questions as events, important dates or launchings. To maintain the activity can allow us to take advantage and to take the pole position for the return to the school.

The entrance Communication in summer: How to confront the season of vacation? it appears first in Alicante Communication.