The boom of the communication, the social networks and marketing in Internet has a competitor in intensity and interest of the companies at this point of the 21st century: the corporative social responsibility. Comunicaci³n and RSC are complemented so that the companies, more and more, plead to give back to the society and its surroundings start off than they receive from her, with shared in common projects and of inclusion that help most underprivileged. That RSC has taken to ilicitana shoemaker Pikolinos, one of the most powerful companies of the province of Alicante, to enter itself in the depths of Africa to seed the seed of the progress in the community maasai.
Maasai or mas¡i is a town of more than 800,000 people, with their own language and religion, that live between Kenya and Tanzania. Now, in addition to enjoying the natural surroundings that always have accompanied to them, some of the women of this culture are the ones in charge to create their own collection for Pikolinos. Sandals and accessories that artisan pick up a small piece of the soul of their community, whose hands make each piece without leaving of side their customs nor interfering with in their earth and wild means.
This year the company of Alicante distributes his seventh collection maasai. Seven years of histories, work manual and inclusion of an ancestral community that has assumed as his processes of work and technologies of vanguard. The skins are sent from Spain to Africa and is there where the women maasai work with them and make the end item, without resigning to the Pikolinos quality and losing nor an apex of their tribal singularity.
Maasai is a town given to the celebrations. The products are colorful, ethnic and eloquent: each stitch picks up the union of two worlds that were parallel until the footwear united them, as well as the illusion of a community of women craftswomen whom its wisdom through the hands transmits.
The communication has been a fundamental pillar in the project. The constant trips of the members as much of the Spanish equipment as of the African in both direction have allowed to polish some processes and a form to work that it goes beyond the corporative social responsibility to reach the land of the culture, the nature and the integration of a full lifestyle of harmony with the surroundings and color.