El Pa­s and Amazon: an alliance to save the media in paper

El Pa­s and Amazon have an agreement that aspires to save the press, but by the way it is posing new doubts

El Pa­s and Amazon, two giant brands, no longer walk in parallel. The newspaper of the group Haste and the North American technological company signed during the past spring an agreement that admits many different interpretations: the users of Prioritize Now, the service of Amazon that realises shipments in two hours, will be able to enjoy the same also to buy and to receive the written press. But this alliance leaves in the air many questions: In€¦

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The death of Iv¡n Fandi±o and the limits of the media

The journalistic debate generated by the death of Iv¡n Fandi±o, in the blog of ComunicAlicante

The death of Iv¡n Fandi±o, bullfigther who underwent a fatal thrust the past week during a bullfight celebrated in France, has returned to put on the table the debate about the limits of the media. Not even the most experimented of the sector they are agreed. To show an explicit image that can hurt sensitivities: sensationalism or realism? right to the information of the reader or moral damage? The journalism faculties€¦

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Resort in Gandia dedicated to captive Sorolla to the public and the press

resort gandia Villaluz clipping

Resort in Gandia dedicated to Sorolla and its inauguration a success of call, organization and repercussion in mass media has supposed everything. It could not be of another form concerning the Hotel Villa Luz, that already has become everything a referring one of the Spanish tourism due to its decided bet to combine two concepts that at first could seem antagonistic: the impresionist art and the leisure€¦

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Satirical newspapers and press serious: when to make rehashes it leaves expensive

The satirical newspapers have some of the followed and valued profiles more of the social networks. From old Greece to the Arcipreste de Hita, the satire has been developed as a sort in itself: compositions in which customs and conducts are criticized, with an funny and burlesque tone that looks for the divertimento of the public. Today, means as The Onion, El Mundo Today or the Viscalacant premises in€¦

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Goiko Grill Alicante prevails in its celebration of inauguration

Goiko Grill Alicante

Goiko Grill Alicante at night celebrated of Thursday 8 of June the opening of its first premises in the city. With direct music in, friendly, cocktails and €“ by supposed hamburgers, hamburgueser­a gourmet gave the welcome to a good handful of guests who exerted as well as hosts of the city. With a ceiling covered with globes, funny fotomat³n and details for all the assistants, only lacked€¦

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ComunicAlicante, between the jury of the end of pitch of the Cigar cases

Image of the semifinal, makes the rounds previous to the end of pitch of the Cigar cases.

Friday 2 of June, from the seven in the afternoon, in ComunicAlicante we will have the honor to comprise of the jury of the final contest of pitch of the Cigar cases for entrepreneurs that will be celebrated in center cultural of Alicante. Jointly organized by the Local Agency of Development of the City council of Alicante and the center of coworking ULab, this event will reunite to nine contenders arrived from the different rounds€¦

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Marketing with influencers: ten orders so that your strategy works

Marketing with influencers does not serve as great thing if it is made lightly and without some fundamental slight knowledge.

The new habits of consumption also imply new forms to transmit messages. Nowadays, the priority of the mobile phone on any other format supposes the necessity to adapt any strategy to which it fits in a screen that takes in the pocket. And, indeed for that reason, every time marketing with influencers is more important: people who have secured relevance thanks to understanding better than other how€¦

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Instant Articles or the rebellion of the media before the Facebook giant

Instant Articles has happened to be the solution to the crisis of the media to a problem in hardly two years

It does around two years, when it finished the winter and it took the spring of 2015, an announcement seemed to throw something of light to the prevailing pesimism in the journalistic sector. Facebook, one of the Internet giants, sent Instant Articles: a platform that allows the users to accede to journalistic contents shared by mass media within its own walls. That is to say, a practically automatic access, without times of load,€¦

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Ten lessons for the media after the digitalization of New York Times

The digitalization of New York Times leaves valuable lessons applicable to other means.

The process of transformation of the journalistic sector in the last years is changing all the established rules until now. The social networks, the reduction of the credibility of the great public in means, the loss of protagonism of the format paper and the new digital narratives mark the pulse of the media already entered the 21st century. Many mass media continue becoming questions and looking for solutions for a problem that still€¦

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