The day to day of many companies, mainly those of greater volume, openwork and relevance, takes implicit a communicative work that becomes especially important when it appears some informative crisis. A denunciation that jumps to means or a viral one against our interests can require the activation of a cabinet of crisis in communication that help the company to safeguard their image before the public opinion, to clarify any falsification and, mainly, to be proactive before the disadvantages. And thus it was before the false poisoning of a British family.
It was the case of the Hotel Magic Aqua Rock Gardens. This located hotel establishment in Benidorm jumped to the first flat informative one after an English family, concretely of Liverpool, interposed in his against a denunciation by the supposed food poisoning undergone in her facilities during her vacation. A subject apparently deprived and smaller than, with a correct application of the principles of a cabinet of crisis in communication, together with a favorable judicial resolution, has secured a beneficial counterpart: the hotel has been still more news when knowing itself the end history.
A Court of Justice of Liverpool, city of origin of the family who carries out this history, not only sentenced that the denunciation was false and the poisoning never took place, but considered that the family the only thing that looked for era to secure some new vacation free and, in addition, to pocket a numerous indemnification that, after this end, never will arrive.
They were, in fact, the own members of the family that seeded the seed that later would become in his against: during their vacation, in which supposedly they were being intoxicated by the Hotel Magic Aqua Rock Gardens, they themselves dedicated themselves to publish in their personal profiles of social networks kindness of Benidorm and the gastronomical delights that were enjoying on a daily basis.
After this sentence, the family has been the condemned to a fine and prison sentence (avoidable as long as they do not return to both commit a crime during next years) important. The event, happened in summer of 2015, is closed of favorable way for the interests of the hotel, whose name had been sprinkled of negatividad because of the denunciation - by aim now demonstrated false of the false poisoning of a British family.
To activate the cabinet of crisis in communication
In the blog of ComunicAlicante we have spoken on the crisis management in social networks and on how making noticiable the communication of a company. At the time of managing a cabinet of crisis in communication at global level, beyond the limited reach of the social networks, both fronts are overlapped search the best thing for the interests of the company.
A mixture of agility, effectiveness and knowledge of the sector is fundamental to turn an interest event into the news of national reach. Once well-known the favorable sentence to the Hotel Magic Aqua Rock Gardens, in ComunicAlicante, as people in charge of his communication and relations with means, we began to work to race against the clock so that local and national heads, radios and televisions became echo of a information that came to corroborate the bad praxis of this British family.
A crisis can make damage to the company informatively, but with a correct management it is an opportunity to demonstrate to a defined enterprise value and trip ticket of a brand, in this case the hotel group Magic Costa Blanca.
Average What became echo of the news?
Many mass media different, from the premises to nationals and also foreign, collected of the false poisoning of a British family and its denunciation against the hotel that provided with accomodations to them during its vacation of 2015. They were the following:
TO PUNT TV (minute 29 ' 54)