Resort in Gandia dedicated to Sorolla and its inauguration a success of call, organization and repercussion in mass media has supposed everything. It could not be of another form concerning the Hotel Villa Luz, that already has become everything a referring one of the Spanish tourism due to its decided bet to combine two concepts that at first could seem antagonistic: the impresionist art and the familiar leisure on the beach.
But the difficult thing becomes easy when Magic Costa Blanca is in favor of means. The hotel chain with headquarters in Benidorm has known to perfectly conjugate the tematizaci³n of resort everything including using the work of the painter Joaqun Sorolla next to all the comforts and facilities of the vanguard tourism. A formula that as result opens a new dimension in experencial and artistic marketing, approaching as much the understood ones it in the matter as facilitating its approach to the neophytes.
ComunicAlicante, as agency of communication of hotels Magic Costa Blanca, was in charge of the protocol and the relations with the means in an act in which they were present the Francesc Colomer, minister of Tourism; Diana Morant, mayoress of Gandia; Jose Garn, of the Joaqun Sorolla Foundation; Javier Garca, president of the hotel chain; as well as numerous personalities and friendly of the sector, between which they honored the designer Francis Montesinos or the natural basketball player of Gandia Juanjo Triguero.
After the respective speeches, a banquet took place in which all the guests could taste the gastronomical creations of the hotel while they chatted animatedly and they shared his impressions after visiting the tematizadas facilities and rooms of the hotel.
The act of Villa Luz is united to one week of protagonism of the chain Magic Costa Blanca, when agreeing with the presentation in mass media of its new hotel Robin Hood, resultant of the modification of the old Excalibur and its near navy. One is the first complex in Europe that has a laser tag and a play to center of video-games, which provides an ample supply of familiar leisure for all the ages that are complemented with espect¡ctulos acclimated in the Middle Ages and a tematizaci³n that even arrives at the lodging, since this it can be carried out in single-family cabins where to realise a total immersion as if another world and another time it was.